Marketing: campaign hubs & competitive intel—organized

Centralize briefs, assets, UTMs, reports, and vendor links. Tag by channel, stage, region, and asset type. Publish exec-ready pages and keep everything in sync with the source tools you already use.

TL;DR: Workspace per campaign/region → tags for channel, stage, region, asset → import canonical links → publish exec updates via Public Pages → enforce SSO/SAML & audit.

Yaygın sorun noktaları

  • Briefs, assets, UTMs, and reports scattered across tools.
  • Inconsistent UTM standards create broken attribution.
  • Competitive intel buried in Slack/DMs and hard to find.
  • Stakeholders ask “Where’s the source of truth?”

Linkinize nasıl yardımcı olur

  • Campaign/Regional workspaces for clean separation.
  • Tag taxonomy (channel, stage, region, asset, status, owner) for fast retrieval.
  • Herkese Açık Sayfalar for exec/partner updates (read-only, auto-updating).
  • SSO/SAML + audit for compliant access and reviews.

How it works (5 steps)

  1. Create a Campaign workspace (or one per region: EMEA, AMER, APAC).
  2. Define tags: seo.
  3. Import canonical links (brief, asset folder, UTM builder, GA4/Looker dashboards, ad platforms, vendor docs) and assign owners.
  4. Publish a Public Page for exec updates and partner visibility.
  5. Enforce SSO/SAML, use roles for contributors/viewers, and review audit logs monthly.

Integrations you’ll likely use

Link to the single source of truth—permissions stay enforced where content lives.

  • Analytics: GA4, Looker/Looker Studio, Tableau
  • SEO/Research: Google Search Console, Ahrefs, Semrush
  • Ads: Google Ads, Meta Ads, LinkedIn Ads
  • CRM/Automation: HubSpot, Salesforce, Marketo
  • Content: Notion, Confluence, Google Drive/SharePoint
  • Design: Figma, Framer (brand & creative references)

Başlangıç sınıflandırması (kopyalayın ve uyarlayın)

Channel

  • channel:paid · channel:seo · channel:social · channel:email

Stage & Region

  • stage:planning · stage:live · stage:post
  • region:emea · region:amer · region:apac

Assets & Status

  • asset:brief · asset:creative · asset:report
  • status:approved · draft · deprecated
Create your marketing hub

Yaygın sorular ve itirazlar

“We already use Notion/Confluence.”
Keep docs there—Linkinize indexes the links for fast retrieval and sharing. Many teams use both. See comparison.
“Isn’t this a DAM/CMS problem?”
DAM/CMS host files; Linkinize connects all the sources (briefs, assets, UTMs, reports) into one governed hub.
“Another thing to maintain?”
You’re saving canonical URLs—content stays in its original system. Public Pages auto-update as links change.
“Security/compliance?”
Enforce SSO/SAML, roles, and audit. Sensitive content remains protected at the source. Learn more: Güvenlik.

Ship campaigns faster with fewer mislinks

Marketing teams use Linkinize to keep campaign links aligned across channels and regions—so every stakeholder sees the same, up-to-date truth.

  • One hub for briefs, UTMs, reports, and vendor docs
  • Exec-ready Public Pages for fast alignment
  • SSO/SAML, roles, and audit logging
  • Works with GA4, Looker, Notion, Drive, Figma, and more

Sıkça Sorulan Sorular

Linkinize'da dosya mı saklıyoruz?
No—store links to your canonical files (DAM/CMS/Drive). Linkinize is your retrieval and sharing layer.
How do we keep UTMs consistent?
Save your UTM builder and standard templates as pinned links; tag by channel/stage/region and mark status:approved.
Can partners access our hub?
Yes—share a read-only Public Page or invite them with viewer permissions to a workspace.

Bunları da beğenebilirsiniz