Marketing: campaign hubs & competitive intel—organized
Centralize briefs, assets, UTMs, reports, and vendor links. Tag by channel, stage, region, and asset type. Publish exec-ready pages and keep everything in sync with the source tools you already use.
TL;DR: Workspace per campaign/region → tags for channel, stage, region, asset → import canonical links → publish exec updates via Public Pages → enforce SSO/SAML & audit.
Common pain points
- Briefs, assets, UTMs, and reports scattered across tools.
- Inconsistent UTM standards create broken attribution.
- Competitive intel buried in Slack/DMs and hard to find.
- Stakeholders ask “Where’s the source of truth?”
How Linkinize helps
- Campaign/Regional workspaces for clean separation.
- Tag taxonomy (channel, stage, region, asset, status, owner) for fast retrieval.
- Public Pages for exec/partner updates (read-only, auto-updating).
- SSO/SAML + audit for compliant access and reviews.
How it works (5 steps)
- Create a Campaign workspace (or one per region: EMEA, AMER, APAC).
- Define tags:
channel:paid|seo|social|email,stage:planning|live|post,region:emea|amer|apac,asset:brief|creative|report,status:approved. - Import canonical links (brief, asset folder, UTM builder, GA4/Looker dashboards, ad platforms, vendor docs) and assign owners.
- Publish a Public Page for exec updates and partner visibility.
- Enforce SSO/SAML, use roles for contributors/viewers, and review audit logs monthly.
Integrations you’ll likely use
Link to the single source of truth—permissions stay enforced where content lives.
- Analytics: GA4, Looker/Looker Studio, Tableau
- SEO/Research: Google Search Console, Ahrefs, Semrush
- Ads: Google Ads, Meta Ads, LinkedIn Ads
- CRM/Automation: HubSpot, Salesforce, Marketo
- Content: Notion, Confluence, Google Drive/SharePoint
- Design: Figma, Framer (brand & creative references)
Starter taxonomy (copy & adapt)
Channel
- channel:paid · channel:seo · channel:social · channel:email
Stage & Region
- stage:planning · stage:live · stage:post
- region:emea · region:amer · region:apac
Assets & Status
- asset:brief · asset:creative · asset:report
- status:approved · draft · deprecated
Common questions & objections
“We already use Notion/Confluence.”
Keep docs there—Linkinize indexes the links for fast retrieval and sharing. Many teams use both. See comparison.
Keep docs there—Linkinize indexes the links for fast retrieval and sharing. Many teams use both. See comparison.
“Isn’t this a DAM/CMS problem?”
DAM/CMS host files; Linkinize connects all the sources (briefs, assets, UTMs, reports) into one governed hub.
DAM/CMS host files; Linkinize connects all the sources (briefs, assets, UTMs, reports) into one governed hub.
“Another thing to maintain?”
You’re saving canonical URLs—content stays in its original system. Public Pages auto-update as links change.
You’re saving canonical URLs—content stays in its original system. Public Pages auto-update as links change.
“Security/compliance?”
Enforce SSO/SAML, roles, and audit. Sensitive content remains protected at the source. Learn more: Security.
Enforce SSO/SAML, roles, and audit. Sensitive content remains protected at the source. Learn more: Security.
Ship campaigns faster with fewer mislinks
Marketing teams use Linkinize to keep campaign links aligned across channels and regions—so every stakeholder sees the same, up-to-date truth.
- • One hub for briefs, UTMs, reports, and vendor docs
- • Exec-ready Public Pages for fast alignment
- • SSO/SAML, roles, and audit logging
- • Works with GA4, Looker, Notion, Drive, Figma, and more
Frequently Asked Questions
- Do we store files in Linkinize?
- No—store links to your canonical files (DAM/CMS/Drive). Linkinize is your retrieval and sharing layer.
- How do we keep UTMs consistent?
- Save your UTM builder and standard templates as pinned links; tag by channel/stage/region and mark
status:approved. - Can partners access our hub?
- Yes—share a read-only Public Page or invite them with viewer permissions to a workspace.